Digital campaigns are unprecedented vehicles for building relationships with target audiences and with current and past customers. They also offer the best ROI and can easily be modified mid-campaign to create more relevant interactions and better results.

The California Museum’s online field trips launched in a digital campaign targeting teachers of grades and subjects covered in the programs and aligned with State Content and Common Core standards. The campaign featured free resources available to all California K-12 educators during distance learning, resulting in a 35% open rate and a 5% CTR on Facebook.