about me

Hi, I’m Nicolas Dominguez — a digital marketer and web designer who helps brands grow with content, campaigns, and clean, effective design. I’m big on making things that work and feel good to use. Outside of work, I’m usually traveling, learning, and gathering inspiration from the world around me.

Work Experience

Digital Marketer Freelancer
Nicotek: July 2024 - Present

  • Results-driven digital marketing specialist with proven expertise in crafting brand identities, developing responsive websites, and implementing targeted social media campaigns that generate measurable ROI for small businesses.
  • Skilled in full-service digital marketing solutions including logo design, website development, and social media strategy to help startups establish professional online presences from the ground up.
  • Dedicated to delivering comprehensive marketing packages that allow small business owners to focus on their core operations while rapidly expanding their digital footprint and customer base.

Digital Marketer
GRN Dublin: October 2022 - Present

  • Developed comprehensive content marketing strategy delivering weekly technical blogs, industry insights, and interactive polls, contributing to 30 successful placements in H2 2024 while growing LinkedIn community by 106%
  • Led data-driven content strategy across Q3-Q4 2023, creating 33 targeted posts with optimized job content achieving 25.4% average engagement rate compared to 3.45% for blogs and 4.1% for polls, driving overall engagement improvement of 21.8%
  • Built comprehensive marketing analytics system monitoring 7 competitors and 15+ performance metrics, enabling strategic content decisions and competitive benchmarking to support monthly placement goals

Marketing Communications Specialist
GRN Palmetto: January 2020 - March 2024

  • Developed and executed multi-channel growth strategy targeting industrial automation professionals, combining LinkedIn outreach campaigns with ZoomInfo and direct research to grow verifi ed contact database from 10,000 to 30,000 engineering professionals while scaling LinkedIn network from 2,000 to 16,000+ targeted connections
  • Designed and implemented company’s visual identity system through new logo creation and dual-tagline strategy, standardizing marketing communications across LinkedIn content and recruitment emails
  • Built LinkedIn analytics dashboard tracking network growth, follower acquisition, and post performance metrics, delivering weekly insights reports to optimize content strategy decisions
  • Managed front-end recruitment operations by screening technical resumes, developing job descriptions, and evaluating software solutions to streamline recruitment processes

Travel & Experiences That Inspire My Work

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