Content development and social media campaigns add value to brands for targets and allow marketers the ability to communicate faster, more often, and with greater relevance. They also increase recognition through sharing, provide greater customer insights through interactions and improve conversions by moving followers through the customer journey.

A content campaign featuring the stories of a diverse cross-section of exhibit subjects and trailblazing women in California history created for the California Museum promoted the exhibit “Women Inspire: California Women Changing Our World” during Women’s History Month. Published daily on Facebook, Instagram, and Twitter, the campaign increased the Museum’s share of voice by 250%, followers by 155%, and online exhibit engagement by 140%.