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Brand Development

A look at my branding strategy which differentiated the company and help drive consistency

project overview

The primary goal of this campaign was to increase engagement, click-through rates, and follower growth on GRN Dublin’s LinkedIn page to attract more job applications. By enhancing the firm’s digital presence and interaction with potential candidates, we aimed to drive higher-quality applications and improve placement rates.

1. main goals

Increase LinkedIn Engagement & Click-Through Rates

  • Improve the quality and frequency of LinkedIn posts to drive more user interactions.
  • Encourage meaningful conversations through comments, shares, and direct engagement

 

Grow GRN Dublin’s LinkedIn Community

  • Increase the number of followers by providing valuable and relevant content.
  • Utilize targeted outreach and LinkedIn’s algorithm to attract the right audience.

 

Drive More Job Applications

  • Optimize job posts with clear, compelling descriptions and strong CTAs.
  • Position GRN Dublin as a trusted recruiting partner through employer branding content.

 

Boost Brand Credibility & Awareness

  • Establish GRN Dublin as a go-to recruitment firm in its niche.
  • Showcase success stories, testimonials, and industry insights to build trust.

2. Strategy

  • Developed and executed a targeted LinkedIn content strategy focusing on job opportunities, industry insights, and employer branding.
  • Created visually engaging and informative content, including graphics, videos, and compelling job posts, to capture audience interest.
  • Implemented a consistent posting schedule with strategic timing to maximize visibility and engagement.
  • Leveraged LinkedIn analytics to optimize content performance and refine messaging.
  • Engaged with the LinkedIn community through interactive posts, discussions, and direct outreach to potential candidates.

3. Results

  • 106% growth in LinkedIn followers, expanding the company’s reach and credibility.
  • Increased engagement and click-through rates, leading to more interactions with job postings.
  • 30 successful placements in the second half of 2024, demonstrating the effectiveness of the campaign in driving applications and hires.

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